Backround : Faculty of Information Management



Faculty of Information Management, UiTM, takes pride in being the pioneer in providing professional education to fulfil the manpower need of the country in three very important fields, namely: Information Management, Library Management, and Records Management. Our academic programs, supplemented by industry attachments, equip graduates with knowledge and skills to take on the challenging demands of managing information in various forms and in various types of organizations. Our graduates become the main driving force for the development of a knowledge-based society, transforming Malaysia into a developed nation, ensuring that the country’s rich reservoirs of knowledge are systematically organized, maintained and enhanced for optimum value. To achieve this aim, the programs consist of the blended components from four main areas: Information Technologies, Professional and Technical Aspects of Information and Records Management, Public Relations, and Users’ Needs and Services.

Vision & Mission

Vision
To be a world class center of excellence for education and research in the fields of Information Management, Knowledge Management, Library Management and Record Management.

Mission :
  • Provide education for information professionals to enable a well-balanced, knowledgeable, competitive, and ethical workforce for the development of Malaysia as a knowledge society.
  • Provide continuous education program at various levels to fulfil the needs of working information personnel to enhance knowledge, skill and competency in line with the national policy on capacity building and lifelong learning.
  • Provide leadership in consultancy and research for individuals and organizations interested in research and development in the areas encompassing information, knowledge, library, archive & record management.


Objectives

  • To fulfil the manpower needs for professionally qualified information personnel for the development of the nation towards vision 2020.
  • To provide academic and professional programs of high quality, innovative and up-to-date.
  • To provide quality teaching with the support of practical training, research, publishing, and consultancy work.
  • To increase the quality, effectiveness and the variety of training programs in line with industry needs and technological advancement.
  • To produce graduates capable of playing a key role in the promotion of reading habits and information-rich society.

BUSINESS MANAGEMENT IN ACTION

By : Muhammad Nooramin Bin Mohd Hassan 

Abstract
The purpose of this article is as an introduction that helps in better understanding the introduction of Business management action, this article gather the definition about performance  management in business management action and related subjects in order to understand the definitions. This article likely will focus on performance management and help in understanding its function in business management in action.
Keywords: Business management, business action, business, management, performance management

Introduction

What is business management
Business management is a field that offers opportunities for individuals and group of people with a variety of interests and skills that they have. According to Florida Tech, business management is a field that talented business managers are in demand and may remain so as the global business environment becomes more complex.
Management involves coordinating and overseeing the work activities of others so that their activities are completed efficiently and effectively. Efficiency refers to getting the most output from the least amount of inputs. Because managers deal with scarce inputs including resources such as people, money, and equipment. Effectiveness is often described as “doing the right things” that is, doing those work activities that will help the organization reach its goals (Stephen P Robbins, 2012)

Managers in management
Manager is a responsible person who with qualified education background to manage and ensure all the flow in the organization runs smoothly. Managers are in the level where they have power to control and manipulating workers, they should have different approaches to motivate their people to work effective and efficiently to ensure the goals of the organization accomplished.

Source: Management 11th, Stephen P Robbins, 2012
According to Stephen P Robbins, the lowest level of management, first-line managers manage the work of non managerial employees who typically are involved with producing the organization’s products or servicing the organization’s customers. First-line managers may be called supervisors or even shift managers, district managers, department managers, or office managers. Middle managers manage the work of first-line managers and can be found between the lowest and top levels of the organization. They may have titles such as regional manager, project leader, store manager, or division manager. Top managers, who are responsible for making organization-wide decisions and establishing the plans and goals that affect the entire organization. These individuals typically have titles such as executive vice president, president, managing director, chief operating officer, or chief executive officer.
Nowadays, not all organization used the pyramid exactly. Many of organizations in this 20th century they are structured more like Google, Facebook, Twitter, with their flexible work arrangements, employee work teams, open communication systems, and supplier alliances and others. Their tasks could be done anywhere and anytime, it does not necessary to have formal meeting in meeting room, they could just use video call, e-mail, and others.
Managers always have been challenged to produce results, but the modern manager must produce them in a time of rapid technological and social change. Managers must be able to use this rapid change to produce their results; they must use the change and not be used or swallowed up by it. The most important tool the manager has in setting and achieving forward-looking goals is people, and to achieve results with this tool the manager must: first, be able to instill in the workers a sense of vital commitment and desire to contribute to organizational goals; second, control and coordinate the efforts of the workers toward goal accomplishment; and, last, help his or her subordinates to grow in ability so that they can make greater contributions. (Thomas M. Thomson)

Definition of managers by different authors:
Nancy. H. Shanks, 2012 : Managers are continually challenged to motivate a workforce to do two things. The first challenge is to motivate employees to work towards helping organization to achieve its goals. The second is to motivate employees to work towards to achieving their own personal goals.
Abraham Zaleznik, 2004 : Managers embrace process, seek stability and control, and instinctively try to resolve problems quickly, sometimes before they fully understand a problem’s significance
Katarzyna Cieślińska, 2007 : Managers are the community that visibly stands apart in present-day business organization, although heterogeneous and difficult to unequivocal defining
F. John Reh, 2016 : The manager is the individual responsible for some or all of the tasks in those categories, depending upon his/her level of responsibility in the organization. Managers are accountable for guiding and supporting a team responsible for some aspect of an organization's operations.


What is Business Management in Action?
The organization needs a backup plan, management risk, and also management action plan. It is a part of important things to ensure the organization will compete and know what to do if there are problems, troubleshoot occur. Management action in business industry is needed to ensure that potential risks that may impact on the objectives are identified and treated, beside that management action is the action taken by the organization to overcome the problems they are currently face. As an example, Aims Data Centre were having security issue, where they had intruders in their system, what is the action taken by the management, how they overcome the problems that will help the company to stay in their business track, beside that from the problems they occurred, the organization needs a new improvement to ensure the problems of security issues will not happen again, for example they come out with new biometric system that will not allows strangers to get inside the data centre.
Plans of action, whether for business or the battlefield, always have two fundamental aspects: ends and means, what is to be achieved and how it is to be achieved. The ends sought might be broad, far-reaching, and off in the distant future. Or, they might be nearby, tightly focused, and well defined. (Fred Nickols, 2016). Management action plan is an effective way for project managers to identify, analyze, plan, and control potential risks. By setting controls and guidelines a risk management plan reduces failure and negative impacts. (Jean Scheid, 2013)
Management action provides direction for the future of the business by establishing priorities and allocating resources to achieve the objectives outlined in the plan. The process allows for business owners and managers to allocate resources and implement changed business practices for improved business, a strategy in place that focuses on continual improvement will ensure that the business thrives, but it also means that many crisis situations that can be the undoing of a business may be identified and addressed before they have a negative effect on the business. (Jan Barned, 2011).

  
Improved Business Performance
Figure 2:  The key drivers of business efficiency and effectiveness, or business performance.
Source: Improving Business Performance, Jan Barned, 2011
Business management action is the act to overcome problems or for improved business performance, all relevant the key drivers should be identified and regularly evaluated against performance indicators such as business targets and benchmark data. Implementing a continual improvement program will ensure that all key business resources are being utilized efficiently and effectively at all times, one of the simplest ways to improve business performance is to increase productivity. Improving business performance through the better use of technology will require a thorough understanding of key processes in the business. As one of the key drivers of business performance, maximizing the use of assets is critical in improving business performance. The key to successful working capital management is reviewing all the essential steps in the working capital cycle. (Jan Barned, 2011)

Why Organizations need Performance Management
A performance management system sets criteria for evaluating worker productivity by the responsible authority who will audit the workers, usually managers of the workers. Organizations should have a global look at their performance management system and have very objective goals that are tied to efficient initiatives and the performance management process. According to Eli Lilly and Co, performance management focuses on aligning the individual goals with the goals of the organization and ensures that the employees work on the right tasks and do the right things. Successful organizations have learned experiences in managing their performance to improve day by day, to ensure company achieve their target or goals. Performance management is a managerial style where individual employee performance goals are written to align with and achieve the company's overall goal. Dr. Aubrey Daniels first used the term "performance management" in the 1970s. Daniels defined performance management as tracking employee behavior and results, which together contribute to performance. Performance management is not always perfect and happen to have flaws, striving to constantly improve the process can be one of the best ways to help organizations achieve their mission and goals.

Definition Performance management by several experts:
Dr. Herman Aguinis, 2013 : Performance management is a continuous process of identifying, measuring and developing performance in organizations by linking each individual’s performance and objectives to the organization’s overall mission and goal.
MSG expert, 2017 : Performance management is a strategic tool and is holistic in nature as it pervades in every activity of the organization which is concerned with the management of individual, team and the overall organizational performance.
Patricia, 2015 : Organizations that do not have strong performance management systems can have a negative effect both on employees as well as their managers.

Benefits of Performance Management
An effectively implemented performance management system can benefit as below:
·         Organization’s benefits
By doing performance management, it is to improved organizational performance, employee retention and loyalty, improved productivity, overcoming the barriers to communication, clear accountabilities, and cost advantages.
·         Manager’s benefits
Saves time and reduces conflicts, ensures efficiency and consistency in performance.
·         Employee’s benefits
Clarifies expectations of the employees, self assessment opportunities clarifies the job accountabilities and contributes to improved performance, clearly defines career paths and promotes job satisfaction.

Characteristics of an ideal performance management system:
·               Acceptability and fairness
·               Inclusiveness
·               Openness
·               Standardizations

Conclusion
In a conclusion business management in action related to all auditing performances toward in improving company profitability, to achieve goals, mission of the organization. Business management in action is important to ensure the most relevant actions was taken if the organizations want a better future decision making and also to increase their profitability. Business management is a field that offers opportunities for individuals and group of people with a variety of interests and skills that they have.
In management of business, the responsible person to manage and ensure the workers are motivated to achieve organization’s goals is managers. Manager is a responsible person who with qualified education background to manage and ensure all the flow in the organization runs smoothly. Management has 4 levels, the lowest level of management is non managerial employees, followed by first-line managers and next middle managers, and the top of management is top managers.
Management action is the actions taken towards performance management and the benefits of the management actions, who is going to get the benefits. Management action in business industry is needed to ensure impact on the objectives are identified and treated, beside that management action is the action taken by the organization to overcome the problems they are currently face.
 Besides that, Implementing a continual improvement program will ensure that all key business resources are being utilized efficiently and effectively at all time. And also performance management system sets criteria for evaluating worker productivity by the responsible authority who will audit the workers
In a nutshell, business management in action is the activities that helps organization to manage the company through evaluating performance management effectively and efficiently. Management in action requires that managers ensure that employees’ activities and outputs are congruent with the organization’s goals

References
Robbins, Stephen P.(2012).Management 11th edition. Retrieved from
https://shankar9119.files.wordpress.com/2013/07/management-11th-edn-by-stephen-p-robbins-mary-coulter-pdf-qwerty80.pdf

Shanks, Nancy H.(2012).Management and Motivation. Retrieved from
https://www.jblearning.com/samples/076373473X/3473X_CH02_4759.pdf

Zaleznik, Abraham.(2012). Managers and Leaders: Are They Different?. Retrieved from
https://hbr.org/2004/01/managers-and-leaders-are-they-different

Cieślińska, Katarzyna.(2007).  The Basic Roles Of Manager In Business. Retrieved from
http://www.jard.edu.pl/pub/1_6_2007.pdf

Reh, John F.(2016). Understanding the Role and Core Responsibilities of a Manager. Retrieved from https://www.thebalance.com/what-is-a-manager-2275723

Nickols, Fred.(2016) Strategy in Management. Retrieved from
http://www.nickols.us/strategy_etc.pdf

Scheid, Jean.(2013).Why You Need a Risk Management Action Plan. Retrieved from
http://www.brighthubpm.com/risk-management/31709-why-you-need-a-risk-management-action-plan/

Barned, Jan.(2011).Improving Business Performance. Retrieved from
https://www.cpaaustralia.com.au/~/media/corporate/allfiles/document/professional-resources/business/improving-business-performance.pdf?la=en

Management Study Guide.(2017). Retrieved from
http://www.managementstudyguide.com/benefits-of-performance-management-system.htm

Aguinis, Herman Dr. (2013) Performance Management. Retrieved from
https://www.ebsglobal.net/EBS/media/EBS/PDFs/Performance-Management-Course-Taster.pdf

Robert, Behn D.(2003). Why Measure Performances? Retrieved from

https://pdfs.semanticscholar.org/f311/b46229f7e81fbf289ed2548aace868ec3610.pdf

MANAGING RECORDS AS A STRATEGIC BUSINESS RESOURCE

By : Muhammad Nooramin Bin Mohd Hassan 

Abstract 
This article aims on discussing on how records can be a strategic resource for Record Management Professionals as well as strategies needed in maintaining records.  This article refers on various sources about record as a reliable source, training generally and training for Records Management specifically.
Keyword: Record, resource, training.

Introduction 
In making records as a strategic business resource, organization must come out with strategies and prepare for the impact.  Before that, how the organizations ensure all the records can be a strategic resource? There are three important elements which are business system analysis, regulatory requirement and training for records management professionals. This article will discuss more on training for Records Management Professional but before that, a brief information about all three method will be clarify.
Running or implying Business System Analysis (BSA) is one of the ways. BSA is an analytical framework that involves all basic tasks and gathers information about business of the organization. Business activities analysis involved identifying, defining and examining in detail on all components in the respective organization. Examples of component that need to be inspected are goals and strategic of the organization, function of the organization, opportunity and threats, review the effectiveness of organization’s strategic plan (Celsa Acosta, 2008) and activities of the organization that constitute the functions.
Other strategic or method that can be implicit in order to certify records as a strategic business resource is  managing records according to the regulatory requirement; international or national standard. Regulatory requirement is essential because it will help organization to stay within policies and procedures of the country they are operating in regarding the retention of information. For instance, Malaysian government; especially National Archive of Malaysia  (Malaysia, 2003) and Malaysian Administrative Modernization and Management Planning Unit (MAMPU) had legislated various regulations, procedures and guidelines  such as National Archive Act 2003, Official Secret Act 1972 (Amendment 1986), Guidelines on Managing Electronic Records in Unstructured, Structured and Web Environment and Guidelines in the Management and Preservation of Electronic Mail. 

Training for Records Management Professionals 

What is training? 
From the Oxford Advance Learner’s Dictionary 8th Edition, training means the process of learning the skills that you need to do a job. Cambridge Dictionaries Online stated that training is the process of learning the skills you need to do a particular job or activity. According to Edwin Flippo, ‘training is the act of increasing the skills of an employee for doing a particular job’. (Chand, 2015)
On the word of Dale S. Beach, he defines training as the organized procedure by which people learn knowledge and/or skill for a definite purpose (Chand, 2015).Training refers to the teaching and learning activities carried on for the major purpose of helping members of an organization acquire and apply the knowledge, skills, abilities, and attitudes needed by a particular job and organization.

Figure 1: Training Driving Factor (Chand, 2015)
Training Driving Factors

Environmental Changes
Advanced technologies such as computerization and automation have resulted in many changes that require trained staff possessing enough skills. For example most of organization has started to use Electronic Record Management System (ERMS) so employees of respective organization need to convert or migrate all record into electronic system-based. In short, the organization needs to train the employees to enrich them with the latest technology, system used and knowledge.

Organizational Complexity 
Different organization has different record system especially on classification or numbering in handling file. The complexity depends on how big the organization is and how many daily business transaction they have. For new records management professionals, they need to investigate and identify carefully on organization’s operation because at the end of the day; they need to recognize the originality or resources they have been used from all those business.

Human Relation
Every management; including Records Management has to maintain very good human relations within themselves in order to maintain a harmonious scenario. In other words is welcoming positive vibes in working space. With the aim of getting a fruitful vibrant, training is necessary as it will strengthen relationship between top, middle and lower management.

Changes in Job Scope
Changes in job scope will happen if employee is promoted to the higher level or transferred to the other department. Training is also required to equip the old employees with new techniques and technologies.

Employees Capability
An employee’s job specification may not exactly ensemble for the requirements of the job and the organization, irrespective of past experience and skills. There is always a gap between an employee’s present job specifications and the organization’s requirements. For filling this gap; training is essential (Chand, 2015). An organization that invests in training and development generally tends to have satisfied employee, thus increase their productivity. However, the training has to be relevant to the employees situation and one from which they can learn and take back something. It will be ineffective if training and development become tedious and leaden, and employees attend it merely because they have to. As record management professional, attending industry specific training and organization may send many employees for international seminars and conferences which it will be beneficial to all.

Examples of Training for Records Management Professionals
a) Storing, arranging, indexing and classifying records
 b) Giving advice on issue related to legislatio
 c) Managing and monitoring budgets and resources
d) Training and supervising records staff
e) Preserving corporate memory and heritage
f) Advising on records storage and records media
g) Identify the most appropriate records management resources

Training for Records Management Professional is significant as it the staff or employees itself will determine the reliability, integrity, authenticity and usability of business records. What does it means with reliability, integrity, authenticity and usability of records?

According to Electronic Records Management and Archive Management Policy: Electronic Records and the National Archive Act 2003; in order to serve as reliable evidence of decisions and activities, public records must have the following qualities:
i.                    Authenticity
An authentic public record is one that is proven both to be what it purports to be and to have been created or sent by the person who purports to have created or sent it. To demonstrate the authenticity of public records, organizations should implement and document policies and procedures which control the creation, transmission and maintenance of public records to ensure that records creators are authorized and identified and that public records are protected against unauthorized addition, deletion and alteration. To be authoritative, a public record should be created at the time of the transaction or incident to which it relates, or soon afterwards, by individuals who have direct knowledge of the facts or by instruments routinely used within the business to conduct the transaction.
ii.                  Reliability
A reliable public record is one whose contents can be trusted as a full and accurate representation of the transactions, activities or facts to which they attest and can be depended upon in the course of subsequent transactions or activities.
iii.                Integrity
The integrity of a public record refers to its being complete and unaltered. It is necessary that a record be protected against alteration. Records management policies and procedures should specify what additions or annotations may be made to a public record after it is created, under what circumstances additions or annotations may be authorized, and who is authorized to make them. Any authorized annotation or addition to a public record made after it is complete should be explicitly indicated as annotations or additions.
iv.                 Usability
A useable public record is one which can be located, retrieved, presented and interpreted. It should be capable of subsequent presentation as directly connected to the business activity or transaction which produced it. The contextual linkages of public records should carry the information needed for an understanding of the transactions that created and used them. It should be possible to identify a public record within the context of broader business activities and functions. The links between public records which document a sequence of activities should be maintained.

Conclusion
As a conclusion, business analysis, regulatory requirement and training are essentials for records management professional in order to determine the integrity, authenticity, usability and reliability of the record. Hence, the records can be trusted.

Reference
Official Portal MAMPU. (2013). Retrieved from
http://www.mampu.gov.my/web/en/
Celsa Acosta, L. A. (2008). Manual 2 - How to Evaluate Your Organization. Retrieved from http://teachamantofish.org.uk/resources/schoolinabox/Manual2HowtoEvaluateYourOrganization.pdf
Chand, S. (2015). YourArticleLibrary.com. Retrieved from
http://www.yourarticlelibrary.com/humanresource-development/training-meaning-definition-and-types-of-training/32374/

Malaysia, A. N. (2003). National Archive Act 2003 . Retrieved from http://www2.arkib.gov.my/borang/akta_03_eng.pdf 

Business records management process

By : Md Pazmi Bin Paijan

Abstract
Business records management process consist of important way in processing the records from
the beginning until the end which is transferring to archival or dispose and destroy. There is also
a step of managing the business process of records management.
Keywords: Business records management, Records management process, records accession,

Introduction
Records management is the system used to control an organization's records from the creation of
the record until the record is archived or destroyed. A records management process is comprised
of identifying records, classifying records, and storing records, as well as coordinating internal
and external access.
Characteristics of a record are authenticity, reliability; integrity and usability are the
characteristics of a record. The purpose of any records management policy, practices, guidelines
and procedures is to ensure that records should have these characteristics, as follows;
Authenticity- an authentic record is one that can be proven
Reliability, a reliable record is one whose contents can be trusted as a full and accurate
representation of the transactions, activities or facts to which they attest and can be depended
upon in the course of subsequent transactions or activities;
Integrity the integrity of a record refers to its being complete and unaltered; and
Usability, a usable record is one that can be located, retrieved, presented and interpreted. It
should be capable of subsequent presentation as directly connected to the business activity or
transaction that produced it.

Records management process
The purpose of a recordkeeping system is to manage records throughout their life cycle, i.e. from
the creation or receipt of a record, through its useful life to its final disposal. The figure below
illustrates the life cycle of records. The records management processes in different stages of
records life cycle include records capture, access, registration, tracking, records classification;
records disposal and records storage. Although the processes described above are presented as if
in a sequence, it should be noted that in some recordkeeping systems, particularly electronic
recordkeeping systems, some of them may take place simultaneously (e.g. records capture,
registration and classification are often carried out as an integrated series of actions) or in a
different order (e.g. access control and tracking should be implemented for records during their
whole life) from that described (National Archive of Australia, n.d.).

An organization should determine which documents created or received during business
processes should be captured as records into a recordkeeping system, and how long they should
be maintained within the system, based on an analysis of the legal and regulatory environment,
business and accountability requirements and the risk of not capturing or retaining the records.
This will ensure adequate and necessary records are captured to meet business needs. This
process is also important since proper disposal of records facilitates easy retrieval of records in
active use and minimizes costs for maintaining and storing records (National Archive of
Australia, n.d.).
An organization should establish records retention and disposal schedules for its records to
ensure systematic planning and orderly implementation of records disposal after records have
been kept the right length of time. An organization should also review approved records
retention and disposal schedules regularly, say at least once every five years, to see whether
amendments are required in light of changing circumstances. Records retention and disposal
schedules are established and reviewed having regard to the values of the records (National
Archive of Australia, n.d.).
Establishment of records retention and disposal schedules can also facilitate identification of
records with archival value. If any records having potential archival value are identified, an
organization may contact PRO of GRS for assistance. The functions of PRO and the
arrangements for accepting archival records in the form of private donations from governmentowned
or funded statutory bodies. Records appraised as having archival value should be
permanently preserved in a secure and controlled environment (National Archive of Australia,
n.d.).

Capturing records
All records, regardless of format and technological environment in which they are collected,
created or generated, should be captured into and maintained in an identifiable and proper
recordkeeping system. The purpose of capturing a record into a recordkeeping system is to
establish a relationship between the record, the creator and the business context that originated it,
and to link it to other records. The captured records should be complete, and contain the content,
structure and contextual information which are necessary to document an official activity or
transaction as evidence of business. It should be possible to understand a record in the context of
the organizational process that produced it and of other linked records (National Archive of
Australia, n.d.).

Registering records
A record is registered when it is captured into the recordkeeping system, providing evidence that
it has been created or captured. In a paper-based system, a record captured into a file is registered
through entering such contextual information as the type of record (e.g. memo), date of record,
and name of originator/addressee(s) of the record on the file (National Archive of Australia,
n.d.).

Classifying records
To facilitate a wide range of records management activities, including identification, capturing
and retrieval of records, security and access control as well as disposal, records should be
systematically organized according to records classification schemes, which are plans for logical
arrangement of records according to one or more of the following: business functions, activities
and contents of the records. In general, a records classification scheme includes a coding system
expressed in symbols (e.g. alphabetical, numerical or alpha-numerical) to show the logical
relationship amongst the records. A records classification scheme should allow modifications
such as addition of new records series/groups to cater for changing circumstances (National
Archive of Australia, n.d.).

Storing records
Records should be stored in such a manner so as to facilitate user access and ensure that they are
protected from unauthorized access, use, disclosure, removal, deterioration, loss or destruction.
An organization should lay down guidelines on the storage of records including sensitive or
classified records. For records in paper form, organizations should note that paper deteriorates
rapidly in an environment of high temperature and humidity. Furthermore, mould growth on
paper can be a health hazard to staff (National Archive of Australia, n.d.).

Records accessing
An organization should ensure that timely access to records is provided to authorize users for
conducting business. On the other hand, to provide sensitive information with adequate
protection, records should be classified according to their level of sensitivity at a particular time.
An organization should also lay down guidelines on the protection, processing and transmission
of classified records. Public access to archival records transferred to GRS is managed through
the Public Records (Access) Rules 1996. Apart from government archival records, GRS
welcomes donations from non-government sources. Details of the arrangements for accepting
donations from government-owned or funded statutory bodies are set out (National Archive of
Australia, n.d.).

Appraisal
The word “appraisal” does not appear anywhere in the Standard or the Technical Report. This is
because we could not agree what it is or who can do it – a good example of differing national
traditions. One strongly held view was that appraisal is the assessment of the value of records (or
functions) for historical research with a view to determining which should be preserved
permanently. Another equally strongly held view was that it is an assessment of the value of
records (or functions) for operational and archival purposes with a view to determining which
records should be created and, once created, for how long they should be retained (which might
be one or many years or even permanently as archives). The solution: describe the concept and
omit the word. So, clause 9.1 (Determining documents to be captured into a records system) and
clause 9.2 (Determining how long to retain records) together contain useful and acceptable text
without mentioning the term. It was only some months after the text of the Standard had been
agreed that we realized some of us meant different things by the word “retention”
Having achieved consensus on the Standard at our meeting in Berlin in May 2000 we were able
to submit it to formal voting by NMBs as a DIS. To our relief it achieved a 100 per cent “yes”
vote, albeit with comments seeking some changes. ISO rules allow a chair to omit circulation of
a revised Standard as a FDIS and to proceed directly to publication if a DIS has received a 100
per cent “yes” vote. The chair of TC 46/SC 11 decided to follow this route and at the time of
writing (in August 2001) the Standard is being prepared for publication. A formal launch
ceremony will take place at the ARMA conference in Montreal on 3 October 2001. (Editor’s
note – The launch did take place with a live link to the UK PRO conference at Stratford upon
Avon.) The TR achieved consensus at the Stockholm meeting in November 2000 and, with some
agreed revisions, was issued for voting by NMBs in 2001. This was successful and, all going
well, the TR will be published towards the end of 2001. BSI will publish the UK edition as BSI
ISO 15489 later this year. The TR will be published also, and UK purchasers will have the
benefit of some useful appendices – model policy statements – omitted from the ISO edition.
(Editor’s note: the Standard and TR have now been published). BSI will be publishing also some
guides in its DISC series. Three are in hand already, dealing with business benefits of records
management (written by David Best), performance measurement (written by Sandra Parker), and
a guide to implementation (written by Julie McLeod). Others may follow, for example a
workbook has been suggested (Healy, 2010).


References
National Archives of Australia (http://www.naa.gov.au/records-management/index.aspx)

Business Process Management Implementation Methodology. (2005). Business Process
Management Systems. doi:10.1201/9781420031362.ch10

Dollar, Charles. Authentic Electronic Records: Strategies for Long‐Term Access. Chicago:
Cohasset Associates, Inc., 2002.

Susan Healy, (2010) "ISO 15489 Records Management: its development and significance",
Records Management Journal, Vol. 20 Issue: 1, pp.96-103.

Nigel Craig, James Sommerville, (2007) "Records management and information processing on
construction sites using digital pen and paper", Records Management Journal, Vol. 17 Issue: 3,
pp.201-215.

Steve Bailey, (2009) "Forget electronic records management, it's automated records management
that we desperately need", Records Management Journal, Vol. 19 Issue: 2, pp.91-97.

Catherine Hare, Graham Southwood, (1995) "Getting the records straight – developments in
records management", New Library World, Vol. 96 Issue: 1, pp.5-12

Stephen Harries, (2009) "Managing records, making knowledge and good governance", Records
Management Journal, Vol. 19 Issue: 1, pp.16-25

John McDonald, (2010) "Records management and data management: closing the gap", Records
Management Journal, Vol. 20 Issue: 1, pp.53-60

Cook, M. Records management at Liverpool: A commentary on an academic
approach to the subject. Records Management Bulletin, Feb 1988, 24, p. 5.

Education and training for records management professional

Bt : Md Pazmi Bin Paijan

Abstract
Education and training for records management professional is an important part of developing a
well manage of records center and archive. As world is revolutionized, so do the record in term
of conservation and preservation that need professional who can handle them with care.
Keywords: Records management professional, Education, Training

Introduction
Records itself mean a thing that constituting a piece of evidence about the past, especially an
account of an act or occurrence kept in writing or some other permanent form. When talk about
it, there must be someone who is professional in this area to manage all of the records. As result
all the records that well manage can be used as evidence as mentioned earlier. Not just that,
records that well managed have their own value and can be used for future reference. That is why
valuable records is the weapon in the future if it is manage well.

Education
Professional is the specialized of set knowledge, skills and attributes. Knowledge is acquired in
an education programme as they need to know how is about their profession. This is because
they need to know how to implementing the knowledge during their professional education.
Training and education is important to grow the knowledgeable professional in every area
including records management (Anderson, 2007).

Educations in definition in this discussion of records management professional are:
1. The systematic instruction, schooling or training given to the young in preparation for the
work of life; by extension, similar instruction or training obtained in adult age. Also, the
whole course of scholastic instruction which a person has received [emphasis added].
Often with limiting word denoting the nature of the predominant subject of the
instruction or kind of life for which it prepares, as classical, legal, medical, technical,
commercial, art education (original and added emphasis)
2. Culture or development of powers, formation of character, as contrasted with the
imparting of mere knowledge or skill. Often with limiting word, as intellectual, moral,
physical (original emphasis).
In education, it is encourage reflection and providing foundation knowledge, a problem solving
approach and learning habits that reflects which is transferable. This will be not remaining same
for three or four years in this rapid changing world. New approaches to knowledge we thought
we had mastered, new ways of working with new tools, undertaking courses or learning to work
with new technologies. Practicing professionals remain engaged by learning about new
developments in their profession. In short, like all professionals, records managers and archivists
are lifelong learners. Knowing how to go about gaining new knowledge and skills does not come
naturally, but without this knowledge, the individual and thus potentially our profession, is at
risk of stagnation. A major responsibility of professional educators is therefore to help students
learn to learn (see for example Anderson, 2006; Thomassen, 2001).

Training
Taking the three quotations together, we can see that the term “training” can cover a wide range
from instilling service orientation to task-based activities. Training programmes usually aim to
provide participants with a new skill quickly and are often very short: between half a day and
two days, sometimes extending to a week or more. The quote from Carpenter (1874) is by far the
least appropriate for application to professional training and trainers, but it does serve to
illustrate an extreme way in which “objectivist” approaches to training could be taken. The best
employing organizations also accept responsibility to nurture employees’ professional
development, providing an environment that encourages lifelong learning. Hoy (2004) describes
a range of processes and pathways for continuing professional development and sets them out in
a four-part model of learning outcomes and strategies: competency-based learning; workplace
learning; reflective learning and self-directed learning. The model is illustrated with descriptions
of the use of learning circles, reading groups, mentoring relationships, accredited formal studies,
communities of practice and other strategies within the National Archives of Australia (Hoy,
2004, pp. 13-15).

More recently, the Australian Society of Archivists and the Records Management Association of
Australasia have collaborated to produce a draft Statement of Professional Knowledge
(ASA/RMAA Joint Education Steering Committee, 2004), in order to create a benchmark for
course recognition process: an exercise made necessary by the downgrading of the revised
edition of the Competency Standard to vocational training qualifications. The document
distribution and use statement says:

It is expected that the document will be used by those developing, delivering and reviewing:
1. Recordkeeping education and training,
2. Recordkeeping programmes within organizations,
3. Recordkeeping role and duty statements, and
4. Professional recognition for recordkeeping and other professions (ASA/RMAA Joint
Education Steering Committee, 2004, p. 2).
A total of 33 fields of expertise, or necessary skills and 20 principal aptitudes are set out in the
EUROGUIDE LIS Competencies and Aptitudes for European Information Professionals (ECIA,
2004, p. 8). However, even the list of 33 necessary skills includes a range of communication,
technology and management skills that are not confined to the information professions. Beyond
the constrained situation of the Australian Records and Archives Competency Standard (National
Finance Industry Training Advisory Body, 1997), there is without doubt a range of both
competencies and capabilities or aptitudes that are acquired through education programmes.
With no mandatory obligations, it leads to inadequate and limited capacity to manage records in
the organization since the budget is not allocated, there is an absence of proper storage facilities,
absence of vital records and disaster preparedness and recovery plans and worse of all there are
no core competencies identified and assigned responsibilities to the right professionals. The role
of records managers, although virtually present in every type of organization, is assumed by
other administrative personnel. The role can range from one of a file clerk to the senior
information officer of an organization ( Johare, 2006).

Records management professionals (National Archives of Australia, 2002) are responsible for all
aspects of records management, including the design, implementation and maintenance of
recordkeeping systems and their operations, and for training users on records management and
recordkeeping systems operations as they affect individual practices. A records manager as
explained in one archival and records terminology glossary is a person “responsible for the
administration of programs for the efficient and economical handling, protecting and disposing
of records throughout their life-cycle.” An archivist on the other hand, is responsible for
“appraising, acquiring, arranging, describing, preserving and providing access to records of
enduring value according to the principles of provenance, original order and collective control to
protect the materials authenticity and context” (Pearce-Moses, n.d.)

Records education in Malaysia
In Malaysia, there should be enough records professionals produced by the local university i.e.
Universiti Teknologi MARA at the range of 80-100 students per year (Universiti Teknologi
MARA, 2008, 2009). The University through the Faculty of Information Management has
offered a Bachelor of Science in Information Studies with the specialization in Records
Management since 2001. The program balanced the many facets of managing records (including
specialized records particularly medical records management and legal records management) and
archives and focused on the usage and application of information technology in building records
systems. The Faculty has the foresight of the much-needed records and archival competencies in
dealing with the new generation of recordkeeping practices in organizations in order to ensure
the organizations’ business integrity and continuity (Universiti Teknologi MARA, 2001).
It must therefore be emphasized that there is a crucial need for the Malaysian records
professionals, especially the archivists at the National Archives of Malaysia, to reassume their
role – to make a shift in recordkeeping and records functional requirement. They should be
considering the idea of records audit strategies to enhance their justification for mandatory
existence in order to meet the challenges of the changing society. For those serving the National
Archives they have to visualize themselves as the manager of the nations’ records responsible for
the continuum value rather than permanent value to ensure the continuity of the “corporate
memory” of Malaysia. They have to change their “traditionally perceived archival mindset”
(Acland, 1992) to manage the records as organization information strategy especially in meeting
the legal and audit statutory demands.

In other countries
In developed countries, particularly the United Kingdom (UK) and the United States of America
(USA), the usefulness and benefit of systematic records management in business has promoted
companies to provide education and training for those engaged in records related activities
within their organizations. Wallace, Lee and Schubert point out that the most obvious way for
records managers to enhance their resourcefulness is through education. The training and
upgrading of skills can be achieved through workshops, vendor-sponsored programs,
professional seminars, and college or university-level courses (Zawiyah & Chell, 1998).
In the UK universities, records management is being offered either strictly as a separate
programme or as an individual module taught together with archives, or library and information
science. In some universities outside the UK, records management is offered together with either
management, business, computer science or history (Zawiyah & Chell, 1998).
In many countries, the present situation is characterized by a lack of local expertise and
experience, and education and training is being carried out by bringing in foreign experts.
Institutions, like the Malaysian Institute of Management, from time to time invite foreign
Certified Records Managers to conduct workshops and seminars, which are the only means of
providing in-service training. This situation implies that businesses are now becoming aware of
the need for proper management of their records, and that records management has become the
concern of everybody from the production worker to top level management. In the past, it has
been a common perception that records should be left to junior staff to handle (Zawiyah & Chell,
1998).

Records management is one area of training that, at present, is best provided for within the
universities world-wide, and universities, including those in Malaysia, should take the
opportunity that this offers to expand provision for records management courses. It is important
to re-emphasize that records management is a segment of information management that needs
prompt attention. A well planned and relevant curriculum is crucial. The curriculum must be as
comprehensive as possible, enabling the courses to produce competent and professional records
managers (Zawiyah & Chell, 1998).

Development continuity for professional
Even records managers possessing a postgraduate qualification in the subject will find that the
skills so diligently acquired may be forgotten or become outdated as the years go by. Professions
such as the law have dealt with this problem by introducing a formal requirement for its
practitioners to attend a certain number of training courses a year or be disbarred. A less tangible
need is to feel that there is an opportunity for career progression – that there is something further
to aim at once the entry level qualification has been gained. Librarians have for a long time had
the opportunity (although not the formal requirement) to become chartered, and the Society of
Archivists has recently introduced a scheme allowing its members to earn points towards
becoming registered by attending further training courses. Of perhaps even greater importance is
the need for the opportunity to think broadly and intellectually, through further study, about
one’s chosen specialism. Practitioners often find that in meeting the daily demands of their job,
they lose the time and opportunity to reflect on the more theoretical aspects of records
management which underpin their daily practice, and which may have drawn them to the
profession in the first place (Westwood, 1998).

Conclusion
This is important to have educated and well trained professional in records management because
to implement a correct way of conservation and preservation need someone that experienced to
handle records. This is because some records are valuable and can be evidence, sentimental value
and some can be a country heritage.


References
Karen Anderson, (2007) "Education and training for records professionals", Records
Management Journal, Vol. 17 Issue: 2, pp.94-106

Aliza Ismail, Adnan Jamaludin, (2011) "Records professionals: an invisible
profession in Malaysia", Records Management Journal, Vol. 21 Issue: 1, pp.69-75

Margaret Pember, (1998) "The rise of the ‘new age’ records management
professional: records management education and training in Australia", Records
Management Journal, Vol. 8 Issue: 3, pp.63-75

Zawiyah M Yusof, Robert W Chell, (1998) "Records Management Education and
Training World‐Wide: A General Overview of the Current Situation", Records
Management Journal, Vol. 8 Issue: 1, pp.25-54

Sarah Westwood, (1998) "Records management education and training at Liverpool:
a year of change at LUCAS", Records Management Journal, Vol. 8 Issue: 3, pp.39-
53

Dr. Nurussobah Hussin



Academic Position
Senior Lecturer

Qualification and Granting Institution
PhD Information Management (by Research) (UiTM)
M.Sc. Information Management (UiTM)
B.B.A.(UUM)

MD. Pazmi Bin Paijan

Name
Md pazmi Bin Paijan
Gender
Male
Date of Birth
10 February 1987
Place of Birth
Klang, Selangor D.E., Malaysia
Education background
Diploma in Information Management, Universiti Teknologi MARA
Hobby
Travelling and Aircraft spotting - IG: @air_travellers
Favorite Quotes
Not everybody know your story
Even they know, they are not in your shoes
Because most of us have different shoes
Even the size is same, the designs and materials isn’t – Fazz


Currently working and part time student in Bachelor of Information Science (Hons.) Library Management, Faculty Information Management, Universiti Teknologi MARA, Puncak Perdana, Selangor, Malaysia

Links : International



Society of American Archivist : http://archivists.org/node/10265

Links : National


Garis panduan :-

-Garis panduan Pentadbiran Arkib : http://www.arkib.gov.my/web/guest/dasar-/-garis-panduan




Quality of Customer Service

By : Marhaini Binti Abd. Hamid 


Abstract
Customer service is a key component in the success of any organization. Service quality and customer satisfaction are very important concepts that companies or organization must understand if they want to remain competitive and grow.This writing is to describe and explain how service employees create services through improving the customer’s experience by being proactive in their work and continuously running the service interaction.

Keywords: customer service, quality service, business organization


Introduction
            Nowadays, business organizations are challenged by rapid changes due to globalization. They also increasingly engaging in international trade as to gain competitive advantage. Customer service which is the ability of an organization to fulfil or meet customers’ expectations and needs, is seen very crucial to almost all businesses. The excellent quality of customer service is preferable and important because it can offer many advantages and benefits to an organization such as customer satisfaction and loyalty, subsequently widening customer base as well as increasing profits, sales or income. Although a number of firms realized and invested much in customer service, there still some that do not take it very seriously or ignoring a must for quality customer service which may then results in several disadvantages, most obvious one is customer’s satisfaction and loyalty. The quality in customer service is considered to be very important it can affect or influence customer satisfaction and loyalty, subsequently economic activities of a firm. It is therefore crucial for firms to provide good quality of customer service which can be done in many ways and by considering several things. Other than that, it is also significant to measure the quality of customer service provided so that the firms know how well or bad they are doing, specifically in customer service. There are few service quality measurement tool which can be used to measure service quality. Therefore, this paper highlights and discusses the topic of quality customer service by discussing what customer service is, the importance of customer service quality, suggesting ways on how good quality of service can be provided, and the measurement of customer service quality.

Customer Service
            A customer is a person who buys or purchases goods or services. Customers are viewed as a person with whom a business person must deal with in exchange of value, on a regular basis. Meanwhile, a service is a contribution to the well-being or interest of others. Customer service in this sense can be understood as anything that is done for the customer which enhances the customer experience. It is a relationship with people who are critical to the business, meeting the customer’s expectations and needs and is used to create a relationship with mutual benefit between the business and those it serves (Fleming, 2002). It is the ability of an organization in supplying their customer’s needs and wants. According to Kimando and Njogu (2012), customer service involves task oriented activities other than proactive selling that involves interactions with customer in person. The function of service should be designed performed and communicated by focusing on both operational efficiency and customer satisfaction.
            Customers can be divided into two types, internal and external customers. External customers are those who are in need of service or help, while internal customers are the co-workers’ and employees of other department in the organization. It is believed by quality experts that increased efficiency, productivity and satisfaction can be achieved when top-notch service provided for these internal customers (Fleming, 2002). Jahanshahi et al. (2011) stated that customer service is one of the processes in organization that companies perform in consideration of an increasing competition and also to attract entrepreneurial opportunities for profit advantage and better access to the market, besides increasing customer satisfaction and their loyalty level.

The Importance of Quality in Customer Service
            Service quality can be defined as “a rationale of differences between expectation and competence along the important quality dimensions” (Loke, Taiwo, Salim & Downe, 2011, p. 24). Kahn, Strong and Wang (2002) defined customer service as fitness for use, or the extent to which a product serves the purposes of consumers successfully. ISO 9000 (2005) defined quality as the extent to which a group of inbuilt features meet the requirements. Customer service has been an important factor for an organization because with good quality service, it can result in increasing quality of product, gaining profitable opportunities and competitive advantage, as well as increasing sales and income. Excellent quality of customer service lies not only on knowledge and skills of individual but also depends on the organization as a whole, from top management downwards, work together towards a same direction and presents a clear, positive message to consumers.
            Customer satisfaction is one of the most key results to be achieved by business organizations and is achievable through quality customer service. It is a personal feeling which ranging from pleasure to disappointment as a result of evaluation of services provided by an organization to a customer in relation to expectations. Customer satisfaction is linked very closely to quality of customer service. Usually, service providers put customer satisfaction as their first priority, as it is seen as a precondition of customer retention. Additionally, high customer satisfaction may lead to positive outcome of marketing activities such as repeat visitation to store and product purchases, as well as promotion through word-of-mouth to others. They often stays loyal to the firm longer and very likely to support the firm in future. On the other hand, low unsatisfied customer may result in complaining behaviour (Loke et al., 2011). 
            Moreover, customer service has also been linked to customer loyalty which can be divided into two types; attitudinal and behavioural loyalty. Attitudinal loyalty can be in terms of a favourable evaluation which motivates and enhances a repeatedly favourable response on a product or a store. The behavioural loyalty are in terms of word-of-mouth communication, repurchase intentions, and recommendations of the organization. Customers’ loyalty are determined by factors such as trust, positive perception on relationship and positive customer emotional attachment (Jahanshahi et al., 2011). Customer loyalty is a vital factor to the growth and performance of companies. It allows repeat business in which a loyal customer makes frequent purchase of a product or service from a particular provider. It is significance to firms’ continued survival as well as strong future growth. Highly satisfied customers are very likely to remain with the firm which then leads to future revenue for the firm. Business theory that says customer retention optimizes profitability is very widely accepted too. Therefore, it can be said that firms, especially ones that provide services should aim at satisfying their customers which can help to stimulated them to repeat and retain their purchases (Angelova & Zekiri, 2011).
Quality customer service is also important because of negative consequences associated with poor service that are not favourable to the firm. Fleming (2002) reviewed that poor service resulted in almost half of all customers disconnected relation with a company or in other words, they stopped doing business with a company. It is therefore highly suggested that firms provide good quality of customer service.

How to Provide Good Quality Customer Service
            As we know, it is crucial to provide good quality of customer service in order to gain various advantages. Thus, firms should continuously improve customer service which requires them to make commitment in learning what are their customers’ wants and needs, and consequently develop action plans to meet the demands which also implement customer friendly processes. The most obvious thing is that customers like to be treated nice and well because they perceive that they deserve it in return of payment they made. Therefore, the front-line service providers should be competent and well trained for attending customers, solving their issues and processing and completing their transactions. Efficient and sufficient training should be provided to the staffs. Muniu (2015) proved in a study that staff training influenced customer service delivery in a positive way in which the study reveals that customer care training helped them to adjust to the personality of the customers as well as facilitates them to deal with customer using different attitudes and ways. In addition, such training also helps the staffs to appreciate customers’ time and to tolerate with customers’ behaviours and it also allows staffs to develop strategies that aim to sustain desirable relationships with customers. Besides helping to improve service delivery, training also helps staffs to improve their knowledge and problem solving skills so that they can attend to customers’ queries faster and correctly which in turn create a pleasant customer experience (Muniu, 2015). It is also important to ensure that the service providers deliver services to customer in friendly manner, they are courteous, knowledgeable, helpful and provide quick service (Singh, 2006).
            Besides the front-line service providers, the company as a whole, should also has clear customer service standards and goals that can guide the staffs towards achieving good quality of customer service. With clear set of standards and goals, employees have clarification on desired performance and indication of goals. The determination of goals are best to base on empirical data that are gathered from the customers themselves. In that way, the management team knows actual needs of their customers, and standards and goals can be set based on these and not by their intuition alone. It is also important that the goals are measurable and verifiable because measuring and verifying performance in reaching the goal is crucial to determine how far they have achieved their set goals. For example in a banking industry, they may set 2 minutes as a standard waiting time and it is their time goal for each customer served.
            Loke et al. (2011) include five dimensions of service quality including tangibility, reliability, responsiveness, assurance and empathy, originated from Parasuraman et al., (1988). Quality dimension of tangibles is defined as the physical facilities, appearance of personnel, and equipment. Reliability quality dimension defined as the ability in performing service accurately and dependably. Responsiveness service quality is defined as the willingness to help customers and provide prompt services. Assurance quality dimension can be understood as knowledge and courtesy of staffs and their ability to inspire confidence and trust. Meanwhile empathy can be defined as caring, individualized attention provided to customers by the firm (Parasuraman, et al., 1988). These are summarized and can be found in Figure 1 below.


Figure 1 Definition of quality dimension
Source: Karnstedt and Winter (2015, p. 24)
           
In the dimension of tangibility or physical aspects: the customer service counter should be well-equipped with up-to-date facilities; the staff dressed appropriately and appear neat; physical layout of furniture and equipment should be comfortable that supports interaction between customer and staff; information and material related to the service are visually appealing at the counter.  For reliability dimension of quality service, elements such as fulfilling promises to customers; sympathetic and reassuring staffs that attend customers’ problems; dependable staff; and staffs’ ability to keep transaction records accurately, should be emphasized by the firm. Besides, the firm should also focus on responsiveness in providing quality service for examples: the ability to tell exact time for services to be performed; provide prompt service; staffs’ willingness to help customers; and staffs appear well organized in responding customer requests.
 In addition, assurance should also be focused in delivering quality service quality in a way that the customer can trust the staff; they feel safe when conducting business with the staff; the staff is polite; customer service staff are well supported by the firm in doing their job. Lastly, there should be an empathy in quality service such as an ability of staff to give individual attention to the served customer; the staff knows actual need of the customer; and operating in business hours that are convenient to major customers (Loke et al., 2011). These are the examples of elements that can be looked into and addressed, in order to provide good quality of customer service.

Measurement of Customer Service Quality
            Tools for measuring quality of customer service is essential so that firms know where they are at, how close or far they are to good quality of service and so on. There are few survey tools created since the mid-1980s such as SERVQUAL, EXQ, BSQ and SERVPERF (Karnstedt & Winter, 2015). SERVQUAL model was originated by Parasuraman, Zeithaml and Berry (1988) with aim was to have a standard and reliable tool which can be used for measuring the quality of service of different service sectors. It is one of the tools that is used to measure service quality in general, which was developed with ten service quality attributes or dimensions but were simplified to five dimensions namely tangible, responsiveness, reliability, assurance and empathy. In intention of improving the SERVQUAL model, Cronin and Taylor (1992) develop a SERVPERF measurement model stands for Service Performance, because they argued that performance dimension is the only predictor of behavioural intentions. Meanwhile, Bahia and Natel (2000) conducted a research that aimed to develop a valid measurement of perceived service quality, but specifically for the retail banking sector.
This new developed model is due to SERVQUAL approach that was not free from criticism. Their model named as BANK SERVICE QUALITY (BSQ) which contains 31 items that are categorized into six dimensions namely effectiveness and assurance, price, access, tangible, accuracy and reliability, and range of services offered. EXQ model which is also a customer perception measurement was developed by Klaus and Maklan (2012) to measure service quality as well. Karnstedt and Winter (2015) reviewed that most firms today utilize a customer satisfaction survey as a measurement tool for service quality, but is hard to formulate because of different quality dimensions applicable to different services and that they might need to be adjusted to suit the specific context. Besides these measurement tools, customer complaints can also be a potential indicator of poor quality service as it can be used to identify satisfaction and dissatisfaction. However, Karnstedt and Winter also reviewed that customer complaints measure should be used with caution because it has shown to be weak predictor of repurchase intention and loyalty, and also only few dissatisfied customers are actually make complain and this makes the tool as weak predictor of satisfaction. Karnstedt and Winter listed quality measures and respective researchers of the tool as in Figure 2. These measurement can be used to identify weaknesses or even strength of firm’s customer service in order to continuously improve its service quality.

Figure 2 List of quality measures
Source: Karnstedt and Winter (2015, p. 23)


Conclusion
            In conclusion, quality of customer service which is the ability of an organization to meet customers’ wants and needs is important which can influence and affect customer satisfaction and their loyalty. Other good consequences also associated with good quality of customer service such as quality of product, gaining profitable opportunities and competitive advantage, increasing sales and income, and other positive outcome of marketing activities. Meanwhile, there are bad consequences associated with poor service. Therefore, it is highly crucial to provide good quality of service which can be done by providing effective training to the front-line staffs, setting clear customer service standards and goals and keeping an eye on the five dimensions of quality service; tangibility, reliability, responsiveness, assurance and empathy. There are also few measurement models or tools which can be used to measure quality service and that the data from the measures can be analysed in order to continuously improve service quality.
References
Angelova, B., & Zekiri, J. (2011). Measuring customer satisfaction with service quality using American Customer Satisfaction Model (ACSI Model). International Journal of Academic Research in Business and Social Sciences, 1(3), 232.
Bahia, K. & Nantel, J. (2000). A reliable and valid measurement scale for the perceived     service quality of banks. The International Journal of Bank Marketing, 18(2), 84.

Boateng Asante, A. K. (2012). An Assessment of Quality of Customer Service Delivery in the Banking Sector of Ghana-A Case Study of Ecobank Customers (Doctoral dissertation, Institute of Distance Learning, Kwame Nkrumah University of Science and Technology).

Cronin, J. J. Jr. & Taylor, S. A. (1992). Measuring service quality: A re-examination and    extension, Journal of Marketing, 56(3), 55-68.

Fleming, R. M. (2002). DEFINING QUALITY CUSTOMER SERVICE COMPETENCIES AT THE UNIVERSITY OF WISCONSIN-STOUT'S MEMORIAL STUDENT CENTER: PHASE II (Doctoral dissertation, University of Wisconsin-Stout).

ISO 9000 (2005). Quality management systems: Fundamentals and Vocabulary, ISO.        Retrieved June 15, 2012, from the World Wide Web, http://www.iso.org

Jahanshahi, A. A., Gashti, M. A. H., Mirdamadi, S. A., Nawaser, K., & Khaksar, S. M. S.             (2011). Study the effects of customer service and product quality on customer            satisfaction and loyalty. International Journal of Humanities and Social Science, 1(7), 253-260.

Kahn, B. K., Strong, D. M., & Wang, R. Y. (2002). Information quality benchmarks: product       and service performance. Communications of the ACM, 45(4), 184-192.

Karnstedt, A., & Winter, J. (2015). Defining and measuring service quality in a      manufacturing company. (Master Thesis, Chalmers University of Technology)

Kimando, L. N. & Njogu, G. W. (2012). Factors that affect quality of customer service in the banking industry Kenya: A case study of Postbank head office Nairobi. International            Journal of Business and Commerce, 1(10): 82-105.

Loke, S. P., Taiwo, A. A., Salim, H. M., & Downe, A. G. (2011). Service quality and customer satisfaction in a telecommunication service provider. In International Conference on Financial Management and Economics (Vol. 11, pp. 24-29).

Parasuraman, A., Zeithaml, V.A., Berry, L.L., (1988), SERVQUAL: A Multiple-item scale for measuring consumer perceptions of service quality, Journal of Retailing, 64(1), pp. 12- 40.

Singh, H. (2006). The importance of customer satisfaction in relation to customer loyalty and retention. Asia Pacific University College of Technology & Innovation.